Role: 3D modelling, lighting, texturing, animation and rendering.
To communicate and embed a leading civil engineering company's core values across their UK & Ireland division, a suite of mini worlds representing the ethos of each value were created in 3D.
These charming visual representations helped their employees understand, engage with and adopt the shared values, creating a unified culture with better and more aligned ways of working.
Working closely together, the Art Director and I envisaged cardboard paper maquette-style creations that hooked attention and engaged hearts and minds, while sitting at the heart of the company's wider UK Strategy creative (find out more here).
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