Client: The Connection Project
Role: Brand identity, brand assets.
The Connection Project is a national alliance with a mission to ensure everybody in the UK can thrive in a digital society. Despite world-class infrastructure, millions of people still face confusing systems, patchy access or a lack of confidence online.
Built on the concept of moving forward together, the identity utilises a simplified ladder device to weave the wordmark's elements into a narrative of unity and accessibility. The visual system is anchored by a versatile, dynamic palette, allowing the brand to pivot between the formal requirements of government communications and the emotive storytelling of non-profits.
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